Slovenia tourism seems to be the unlikely beneficiary of Trump’s election win

Published on : Monday, November 14, 2016

sloveniaSevnica is a small town with 5,000 residents on the left bank of the Sava River in central Slovenia; and following the U.S. Presidential Electial, it is expecting a boom in its tourism sector. The reason being, it is the birthplace of America’s next First Lady.


Melania Trump, born Melanija Knavs, and the wife of Donald, grew up in the small town in the Sava Valley, in what was then the communist state of Yugoslavia, before moving to a high-rise apartment in Slovenia’s capital, Ljubljana. The mayor of this town said the place is already developing into a tourist destination and is ready with the necessary raw materials to build the required infrastructure.


The tourist board announced Melania Trump’s upcoming role and said that Sevnica is in one of the country’s “premier wine regions, with culinary and wine trails on offer”. Visit Sevnica Castle and its art gallery, one of the 47 churches in the municipality, or the archaeological site of the early Christian settlement from the 5th or 6th century at Ajdovski Gradec above Vranje,  mass graves associated with the Second World War are someof the major tourist attractions of the place.


Today one of Sevnica’s largest employers is at the headquarters of Lisca, one of the largest lingerie companies in Europe, but the sleepy town is attempting to position itself as part of the nation’s tourism industry. With Melania Trump becoming First Lady, there might be chances to develop the destination as a sustainable tourist place. The eastern European nation is still a relatively untapped resource for British travellers and not more than 100,000 visit the place every year. Surprisingly, Slovenia’s capital has too much to offer despite being such a small ares.


Slovenia’s most-visited sight, Postojna Cave has amazing  stalagmites and stalactites formations and is home to the endangered Proteus anguinus, a blind salamander which is more commonly named as ‘the human fish’.


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