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Smart speakers has huge potential for travel industry, Artefact UK

Friday, August 16, 2019

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Six out of ten smart speaker owners (60 per cent) have used them to make a purchase in the past year. In fact, nearly a quarter (22 per cent) said they have done so within the past week as per a nationally-representative survey of 2,000 British adults commissioned by Artefact UK, an AI and data-driven agency. New research has highlighted that smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of travel industry technology and e-commerce.

 

 

 

The research also found that over a third (39 per cent) of smart speaker owners have already interacted with brands via their device. When respondents were asked to identify what they think smart speakers can do, around half (47 per cent) suggested using them for shopping or buying takeaways, 39 per cent said they were ideal for playing games or quizzes and 28 per cent suggested that you could use them for booking travel.

 

 

 

Sarah De Martin, managing director at Artefact UK, said that the travel brands are starting to grasp the opportunity in voice technology: Kayak is already on Alexa, and the concierge service Alexa for Hospitality has already seen Marriott Hotels adopt Amazon Echo devices in its rooms. This might be another nail in the coffin of the high street travel agent he feels.

 

 

 

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