Smart tourism in Morocco’s aim for promoting African tourism

Published on : Monday, November 14, 2016

smart-tourism-in-moroccoFor promoting African tourism, a conference was organized by Moroccan Tourism Engineering Company (SMIT) for discussing “tourism investment in Africa, an inclusive and sustainable development lever for the competitiveness of the territories.”


The conference was held along with COP22 in Marrakech which started on Monday and will go on till November 18. The international officials who participated in this conference highlighted the investment sector and its association with climate change in Africa.

The emerging smart tourism industry is a novel field where tourists, destinations and tourism investors depend on data provided by information and communications technology. Chairman of the Management Board of the Moroccan Tourism Engineering Company, Imad Barrakad said that this type of tourism can be promoted in Africa and is the future of tourism. He also said that countries aiming to attract more tourists should make use of this technology. This tourism type also aims at preserving the environment and Morocco is a pioneer adopting environmental tourism.


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