Smart Transport campaign in Perth to ease commuters’ movement

Published on : Monday, February 22, 2016

Smart Transport campaignA new information campaign, worth $1 million, has been launched to enable commuters to get the best use of Perth’s rapidly expanding transport network.

West Australia Transport Minister Dean Nalder said the Smart Transport campaign would provide commuters with tips and tools that would enable them to modify their thinking and approach to moving around Perth, based on awareness of the smart transport options available.

The co-ordinated Smart Transport campaign, which combines information from Main Roads, the Public Transport Authority and Department of Transport, will provide commuters with the right information at the right time to provide better options to improve their travel experience.

The campaign plans to increase awareness of various modes of transport and their routes, the changes under way, and how transport users can interact with those changes.

“As part of the Smart Transport campaign, there will be a central hub of information, with data-driven tips and suburb specific advice,” Mr Nalder said.

“We acknowledge the cost of congestion and believe the State Government has an obligation to inform West Australians about transport options and how they can make more informed transport choices.

The Infrastructure Australia report, Priorities and reforms for our nation’s future, found that across the country, without action the cost of congestion on urban roads could rise to more than $50 billion each year by 2031.

“Perth is a growing city. There are more vehicles on the network at peak times and people are traveling further than ever before. There is more demand on the network and growth in demand is expected to continue.

“There is no single solution to tackling congestion. By focusing on multiple measures and working together with the community, improvements will be noticeable in traffic flow and reliability.”

The campaign will feature on television, radio, out of home, digital and social media.

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