The snow and ice tourism – A booming industry of China

Wednesday, January 29, 2020

For several years, China has acted as world’s one of the most popular travel destinations in terms of tourism. The huge landscapes of the country provide innumerable geological, historical, and natural wonders, with highest number of UNESCO World Heritage Sites listed to explore!

However, the tourism industry of China, both for international and domestic travelers has been mostly focused in either the attractive first-tier cities – popular more for their appeal in terms of shopping and urban attractions in China, or in the southwestern provinces of China like Sichuan and Yunnan, where there are numerous natural parks and phenomenal landscapes attracting the nature lovers world over.

For long, one location that has been left untouched to some extent is the northeast China, involving three provinces of Liaoning, Jilin and Heilongjiang. Because of their far north location, they are notoriously recognized for their intolerant winters, temperature going as low as minus 40 degrees Celsius.

Still, these provinces, mainly Jilin and Heilongjiang, have provided viable alternatives for long time to the travelers who are looking for a more unique “winterish” experience than usually experienced in the rest of China. Winter-sport lovers prefer the region because of its world-level facilities and resorts in regards to skiing and other similar sports.

Heilongjiang is probably the most renowned destination for winter-travel, as it organizes the Ice and Snow Festival every year in Harbin that sees sections of the city turning into a magnificent display of colorfully-lit ice sculptures and buildings, with innumerable activities of distinct offered. Reasonably, however, the remoteness and harsh conditions of the region have caused it to be missed by many.

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