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Published on : Monday, November 18, 2013
Social media is essentially becoming a part and parcel of the present generation. Holidays were once essential for people to relax and switch off from the stresses and strains of their lives and recharge their batteries. However, it would appear this is changing with more and more people wanting to keep in touch with friends and relatives back home.
Approaching half (43%) of holidaymakers use social media – to varying degrees – while they are on holiday. One in ten holidaymakers will use social media regardless of whether they are in the UK or abroad, while a further 7% will only use social media when on holiday in the UK. More than one quarter (27%) are active on social media – wherever they are – but not as active as they normally are at home.
The use of social media while on holiday looks set to become commonplace, due to the potential ditching of mobile roaming charges while in European Union countries The EU is looking to scrap roaming charges in its 28 member countries, which include major holiday hotspots countries of France, Spain, Croatia, Greece and Portugal. This follows on from a cap the EU introduced in July this year.
Almost half (48%) of UK holidaymakers polled say they will be more inclined to use their mobiles abroad – either calling, text messaging or using data – following the decrease of roaming charges.
Source: World Travel Market Industry report 2013.