Social Media Helps Reverse WA Tourism Business Fortunes

Published on : Wednesday, November 27, 2013

tourism western ausIt was all but finished for Sean Blocksidge and his West Australian tour business when a handful of posts on a social media website completely reversed his fortunes.

 
He was just five days away from folding his as it was generating little interest even after pouring-in tens of thousands of dollars into traditionally marketing his one-man Margaret River Discovery Company, which provides 4WD tours of the rocky coast and canoeing on the town’s famous waterway.

 
“It was a disaster – I couldn’t get my message to the right audience,” he told.
“I thought I’d done my last few tours and had to walk away – couldn’t keep going.”
“Then something miraculous happened.Somewhere along the way, three or four couples came out and wrote pretty nice reviews on TripAdvisor”
“That was it. The next morning, everything turned around. The phone and email went nuts and I’ve never looked back. Chock-a-block every day.”

 
“It’s so stupidly easy.

 
“The whole social media thing has taken off for me.”

 
“I didn’t understand the power of this thing. And the algorithms behind it suddenly spun me up into the number one thing to do in Margaret River.”

 
It was then listed as the number one tourist activity in Australia for two years straight. Now every day, Mr Blocksidge spends 15 minutes taking and uploading photographs of the region to his Facebook page, which auto-links to Twitter, and he then re-posts it to Instagram and if it’s picked up by TourismWA, his image is viewed by millions.

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