Social media is pivotal these days for choosing destinations

Published on : Thursday, August 31, 2017

globePeople these days while deciding where to spend their holiday time, turn to social media to evaluate other people’s preferences on Instagram or Facebook. This means that social media directly impacts our holiday preferences. When people go for a holiday, they undoubtedly utilize social media and online resources to decide where to go in terms of vacations and accommodations. Now, it is possible to decide where to eat, being inspired by an Instagram or Facebook photo. You can make hotel reservations and get the tickets in a few minutes to plan your activities.


Mobile technology today has made things easier than ever. You just don’t decide where or how to spend your holiday by using social media, you also provide feedback on your satisfaction via the photographs or evaluations that you share. Sites like TripAdvisor, Booking, Expedia and Yelp also present the world’s tourism scenario right in front of everyone’s eyes.

One can easily find a holiday spot and check it out on Instagram, which has more than 700 million members. With 42 million users in Turkey, the country is quite active on this media, and 4.5 million photographs have been shared with the “holiday” hashtag along with 900,000 with “trip” hashtag.

Social media offers infinite advantages to tourism professionals in terms of promotion. You can directly specify the target group for your product. For example, you can target people who live in a specific area of the world, between a specific age group, or within a specific interest group, such as nature, sports or culture. You can do all this on a small budget compared to other methods.


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