Social media, reviews inspire Thai travel plans

Published on : Monday, November 27, 2017

ThailandWhile planning tours, Thai travellers tend not to get influenced with images of travel brochures and their glossy presentation, as well as the Instagram feeds of celebrities.


Instead nearly 43% of respondents have claimed in a study that they are largely motivated by the reviews of similar-minded individuals on online booking sites. On the other hand, 40% are inspired from social media platforms and they are inclusive of sponsored content and also posts from their family and friends.


This has been discovered from one of the four findings from the research that was conducted by Amadeus that is the global travel technology provider.


The research was entitled ‘The Journey of Me Insights: What Thai Travellers want’.


This study studies how Thai travellers plan and book their trips, how and why they want to stay connected while traveling, how frequently they use sharing economy services and the various types of new technologies they would be most interested in.


As much as 79% of Thai respondents have said that they are welcome to sharing personal data for more relevant offers and personalized experiences.


For travel providers the mandate is the personalization need to be cautiously balanced against increasing privacy concerns according to the report. They would be required to respect and protect personal data and the requirement for privacy at all times.


Adhering to legislation travel players must be able to articulate what kind of value the travellers would receive to share their data.


Apart from this Thai tourists are also looking forward to appropriate content via the right channel and appropriate time.


The report also mentioned that about 47% of Thai tourists wish to receive updates and recommendations about their trip through social media.


And 17% of Thai travellers claimed to be satisfied to be contacted through an e-mail. The Thai report was part of a broader Asia-Pacific report entitled ‘Journey of Me Insights’ that was conducted across 14 markets.


The most dominant observation that emerged is the fact that there exists no consistent profile for the Asia-Pacific visitor.


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