Social success for Tourism Ireland

Published on : Wednesday, October 12, 2016

REPRO FREE 23/09/2016, Paris – Ireland was named the number two destination in the “top ten destinations on social media” in France, at the recent IFTM (International French Travel Market) travel trade exhibition in Paris. PIC SHOWS: Séverine Lecart, Tourism Ireland, accepts the award for number two destination on social media in France.  Pic – Tourism Ireland (no repro fee) Further press info – Sinéad Grace, Tourism Ireland 087 6859027Ireland was named the number two destination in the “top ten destinations on social media” in France, at the recent IFTM (International French Travel Market) travel trade exhibition in Paris.

 

A survey of 80 different destinations was conducted between September 2015 and August 2016 – looking at their social media strategy and performance, in terms of fans, followers and engagement. Ireland finished in second place after Mauritius but came in ahead of destinations like Malta, Flanders, Norway, Canada and Britain.

 

As part of its overall marketing strategy, Tourism Ireland is using social media in a host of creative ways to inspire potential holidaymakers to come and visit the island of Ireland.

 

 

Source:- Tourism Ireland

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