Sofer promoted to Tui’s commercial director for UK and Ireland

Published on : Friday, October 20, 2017

soFrom December 1 onwards Richard Sofer will be handling the role of the commercial director for TUI UK and Ireland after promotion.

He will be responsible for the brand’s product offering, yield management and aviation planning.


In 2016 Sofer had joined Tui UK as the managing director looking after the operations of Thomson Cruises. In May 2017 he led the cruise team for the launch of Discovery 2 and the current rebranding of Thomson to Marella.


Sofer had earlier worked for the GLH Hotels and held the role of senior financial and chief executive roles.


The managing director of Tui UK and Irealnd, Nick Longman was delighted to have Richard Sofer on board. His experience and expertise to the business will bring excellent results in the days ahead.



The appointment of the new managing director of Marella Cruises is yet to be announced.

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