Sofitel expands in Asia-Pacific with Bali, Wellington and Shenyang properties

Published on : Wednesday, February 6, 2013

Sofitel accelerates its development with the signature of three new management contracts in Wellington (New Zealand), Bali (Indonesia) and Shenyang (China) bringing the network in the Asia Pacific region to a total of 43 properties by mid-2014.

Three key locations for the brand, will welcome Sofitel in its signature brand style: French elegance conjugated internationally, while respecting the culture of each country.

«These three new addresses are a perfect illustration of our precise target strategy. With our unique positioning, based on our French roots and close collaboration with famous architects and designers, today we are gaining more and more interest from investors, won over by our distinction and the successful repositioning of Sofitel in the luxury hotel business» commented Robert Gaymer-Jones, CEO of Sofitel Worldwide.

Sofitel Bali Nusa Dua Beach Resort

Scheduled to open in September 2013, Sofitel Bali Nusa Dua Beach Resort will introduce its brand blueprint that combines French luxury with the essence of local tradition to one of the world’s most sought-after holiday destinations.

A lavish beachfront retreat in BTDC Nusa Dua, one of the island’s most affluent addresses, Sofitel Bali Nusa Dua Beach Resort will be located 40 kilometres from Denpasar, the provincial capital of Bali, and is poised to set international standards in resort hospitality with the brand’s hallmarks of service and quality excellence.

Sofitel Bali Nusa Dua Beach Resort will have 415 rooms including 17 private villas. The hotel will also have a ballroom, five meeting rooms, a multi-function room, three restaurants, a bar and lounge as well as wellness facilities. Guests will be able to relax in the infinity pool, get active at So FIT, the state-of-the-art fitness centre equipped with a range of innovative activities, or rejuvenate at So SPA, Sofitel’s spa concept offering a selection of the best and most effective treatments combined with refined French cosmetology.

Source: Accor

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