Sonoma County Sustainable Tourism Observatory in California joins UNWTO International Network

Published on : Thursday, April 6, 2017

UNWTO logoThe Sonoma County Sustainable Tourism Observatory located in California, is the latest member to successfully join the UNWTO International Network of Sustainable Tourism Observatories (INSTO). This is quite unique with the International Year of Sustainable Tourism for Development being celebrated worldwide this year.

 
The UNWTO has also welcomed this incorporation of the Sonoma to INSTO. According to UNWTO Secretary General Taleb Rifai, “We highly welcome the incorporation of the Tourism Observatory of the Sonoma County as a new member of the Network and we are sure that it will help us to achieve the mission of this platform throughout 2017 and beyond.”

 
The Observatory of the Sonoma County is strategically based 45 minutes North of the Golden Gate Bridge and the metropolitan areas of San Francisco and Silicon Valley. Because of its closeness to major innovation hubs and abundance of culinary and scenic attractions, the area attracts millions of visitors every year.

 
The new member will focus on areas such as the scarcity of water, the impacts of agricultural-tourism growth in a complex and sensitive environment, climate change responsiveness and resilience, the viable regeneration of essential public places such as state parks, employment and local living opportunities, among others.

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