South Africa determined to shine in tourism despite budget cut

Published on : Saturday, March 12, 2016

Sthembiso-DlaminiSouth African Tourism CEO Sthembiso Dlamini, told news reporters in The ITB Trade show that the overseas marketing budget has been cut by R50 million (€3m) as a  result of the weekend rand.



The CEO was however confidant that she would be able to carry out successfully marketing for South Africa despite the challenges as her organisation would always be vulnerable to currency fluctuations. She said that the key was to look at creative and innovative ways to market the country, leveraging partnerships. Dlamini said these included partnering with embassies and also joint marketing agreements with trade.



She felt that her organisation will work together and with the right team effort she would be able to bring more overseas and domestic tourism for South Africa.

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