South Africa Tourism launched Lilizela Tourism Awards to reward excellence across tourism industry

Published on : Tuesday, May 14, 2013

south africa tourism logo...In addition to thriving, profitable businesses and a healthy, robust bottom line, the tourism businesses in South Africa now have something to strive for: the new Lilizela Tourism Awards that will reward and celebrate excellence across the tourism industry.


Lilizela is an Nguni word which means to ululate: an act of congratulations when someone has done something well. The Awards will recognise and reward tourism players and businesses who work passionately and with pride to deliver a world class product and service and whose delivery grows South Africa’s global destination competitiveness.


“Our tourism sector is one of the best performing in the world. In 2012 we recorded unprecedented growth of 10.2 percent in international arrivals. This growth was more than double the rate of average global tourist growth of about four percent estimated by the United Nations World Tourism Organisation. It firmly cements our assertion that South Africa is a sought after travel destination,” Minister of Tourism, Marthinus van Schalkwyk told the South African travel trade at the Lilizela Tourism Awards launch event at INDABA 2013 yesterday on May 13.


“Ours is a destination of which we can all rightly be proud and every single one of you here today, through your professionalism, dedication and to excellent delivery of your product and service, has played a valuable part in ensuring that we grow in global  competitiveness,” he said.


“It is for this reason that we are delighted to introduce the Lilizela Tourism Awards. The Awards will acknowledge and applaud the efforts of people whose work sets global benchmarks in excellence. And this excellence will be rewarded across a number of broad categories: Service Excellence, Emerging Entrepreneur, Tourism Responsibility and Sustainability, Universal Accessibility and, lastly, the Minister’s Award,” said Minister Van  Schalkwyk.


At the launch the Minister unveiled the five initial Lilizela Tourism Award categories out of the seven envisaged. In time, he said, up to eighteen sub- categories would be recognised.


“No industry can be measured on one single thing, but achievements in different areas should be recognised. This is why the awards will be expanded in time to include the range of products and services across the tourism value chain”, he said.


Entries for the awards are free but businesses need to comply with certain requirements before their application will be accepted. The overall winners from each category will be announced at a ceremony in September 2013, which will be preceded by Provincial recognition awards to be handed out at provincial events.


“We are excited about these awards and the value and pride they will add to the industry. We believe they will enable others to learn from outstanding work that is being delivered and motivate them to work together in order to give recognition  to entrepreneurs and businesses doing a sterling job, grow our economy and to put South African on the global map,” Minister Van Schalkwyk concluded.


Source:- South African Tourism

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