Published on : Wednesday, September 11, 2019
On Monday, the tourism marketing arm of the South African government, the South African Tourism, introduced a cultural and tourism cooperation initiative to draw 10,000 tourists from east Zhejiang Province of China in the next five years.
The scheme was introduced in Pretoria where a team from Zhejiang met government and tourism operators from various sections of Africa.
Hanneli Slabber, South African Tourism regional general manager for Asia/Australasia/Middle East, explained that they are in the process of making sure that Chinese tourists get a memorable experience. Slabber highlighted that they have specifically designed programs to make sure Chinese tourists enjoy their stay in the country.
“We are working hard with our Chinese counterpart so that doing business is seamless and mutually beneficial. We want China to be our top source market.” Slabber said.
Doris Maria Worfel, CEO of African Tourism Board informed Xinhua that she is quite thrilled about the initiative.
“We want people in China to be aware of the beauty of Africa. We also want some people to also visit China to learn about their culture and opportunities there. We believe this project would benefit Africa with an increase in tourists from China.” Worfel said.