South African tourism aims to boost tourism sector

Published on : Saturday, October 28, 2017

South African tourism logoSouth Africa is currently implementing various interventions for improving and boosting the tourism sector and use it to ignite growth, create jobs and fight poverty.

Sisa Ntshona, CEO of the South African Tourism, said that the board began actively implementing its new 5-in-5 strategy on April 1, 2017. 5 million more tourists are expected to visit from this initiative.

Ntshona said, “This target is made up of 4 million additional international tourist arrivals, and 1 million extra domestic holiday trips, which will increase the total from 12.7 million tourists in 2016 to 17.6 million in 2021. We are confident that we will soon start reaping the rewards of this bold new strategy, but we need all spheres of government and the industry to work with us aiming for this. ”

South Africa is currently facing weak economic growth with 2017 forecast of 0.7 from last year’s 0.3 percent. This has affected local tourists who have less disposable income to spend on leisure visits. The weak South African rand have also made visiting the country cheap for international tourists. South Africans have been encouraged to be the country’s ambassadors and to develop a culture of visiting.

Ntshona said, “We want to show the value of tourism to the economy and that tourism touches every sector and every person’s life, directly or indirectly. If tourism prospers, we will all prosper. A key component of this is also driving domestic tourism, encouraging more South Africans to take holiday trips in their own country and experience its many delights.”

The South African Tourism is working with provincial tourism authorities to boost the tourism sector. Less visited provinces would be promoted which have an abundance of attractions and experiences.

Ntshona pointed out that South Africa’s tourism sector cannot grow in isolation from the rest of the continent.


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