Published on : Wednesday, October 19, 2016
As the holiday season approaches, it’s time to put on the planning hats and book those long due vacations. Rising to the occasion, South African Tourism has partnered with Thomas Cook to offer exciting travel packages and deals for Indian travellers. Tourists eager to enjoy their Diwali and Christmas holidays in South Africa, now have the opportunity to take advantage of the special, fun-filled, activity and experience rich holiday itineraries from Thomas Cook in association with South African Tourism.
Commenting on this joint marketing activity, Ms. Hanneli Slabber, Country Manager, South African Tourism said, “We constantly endeavor to create exciting and innovative experiences for our visitors. We would love for more Indians to come and witness the wonder that is South Africa – to truly experience and know the country like the locals. In close partnership with a leading travel trade partner like Thomas Cook, we hope to ensure that our Indian visitors have the best and most memorable experience from the minute they begin planning their trip. With a favorable exchange rate, Indian travellers going to South Africa will get an exceptional value on the ground as they can partake in so many more activities and experiences in their desired budget.”
Mr. Rajeev Kale – President and Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd says, “For our Teams at Thomas Cook India, our partnership with South Africa Tourism has had a significant positive impact- South Africa has now emerged as one of our fastest growth long haul destinations for Indian outbound travelers! Our upcoming campaign is strategic and focused on a 3 pronged delivery: strong growth of over 15%; inspire demand not only for popular choices across individual and group travellers (Cape Town, Garden Route, Johannesburg, Sun City), but equally showcase newer regions like Kruger, Franschhoek, etc., and thirdly, catalyse uptake for fresh new opportunities like self-drives and winter-travel.”
Mr. Kale added, “Our marcom approach of print and digital intends to showcase South Africa’s exotic locales and engaging experiences to capture 3 key segments- the family, India’s Gen Y and honeymooners.”
As part of their special packages, Thomas Cook showcases the vibrant and fresher aspects of South Africa to the Indian travelers. These specially created packages also incorporate newer regions such as Knysna, Sun City and Kruger under the group package – South African Royale with Kruger, and Cape Town, Knysna, Suncity, Shamwari Game Reserve, Franschhoek under the customized package – South Africa Honeymoon Special.
According to the recent tourist arrival figures, an increasing number of Indian tourists have been traveling to South Africa. As per the latest arrival figures for July 2016, 58,876 Indian tourists have visited South Africa between Jan 2016 to July 2016 which is an increase of 28.1% vis-à-vis the same period last year.
The growing popularity of South Africa in India can be substantiated with the number of awards and accolades won by the tourism board in the recent years. South Africa has been voted the Best Destination for Wildlife (International) for five consecutive years since 2012 by Lonely Planet magazine and also at the Safari India National Tourism Award 2016. It has also bagged the Best International Adventure Destination award by Today’s Traveller earlier this year. In addition, the Kruger National Park was awarded the prestigious Best in Wildlife Destination title at the Outlook Traveller Award 2016. South African Tourism board has also received the best National Tourism Organization distinction at Travel Trade Journal Award 2016 and India Travel Awards (West) 2016 for the outstanding support extended towards Indian Trade Partners. All these recognitions not only reiterate the growing popularity of the Rainbow Nation but also encourage South African Tourism to enhance its consumer and trade engagement programmes to continue promoting the destination in India.