South African Tourism’s agent training road show introduces agents with South African stakeholders

Published on : Tuesday, November 13, 2018

South African Tourism Roadshow has made a good start. Started in Dublin on November 12, followed by Glasgow, Leeds, Birmingham and London, SAT School is a “one-stop shop” training platform aimed at equipping travel agents with all the information they need to sell South Africa – from the unique selling points, the latest news, and how to answer customer questions.



The roadshow is providing opportunities for travel agents to connect with South African Tourism’s partners, including local destinations, attractions and excursion companies.



This year’s partners include British Airways, regional tourist organizations such as Cape Town Tourism, Mpumalanga Tourism and Drakensberg Experience as well as local ground handlers such as Southern Africa 360 and Dirty Boots Adventure Guide.



Agents in each city have the chance to win a place on the SAT School Mega FAM trip in June 2019 with flights sponsored by British Airways.



Additionally, agents are able to engage with the tourist board about other potential hosted trips to South Africa with their travel agents programme. The UK and Ireland are key markets for South Africa; the UK being the number one source of international arrivals and Ireland representing a strong growth market.



South African Tourism’s Hub Head for the UK & Ireland, Tolene Van der Merwe, says that SAT School has always been extremely popular with the UK and Irish travel trade, which is why they have now run the initiative for four years in a row.



The travel agents are absolutely vital to achieve over-arching global goal of attracting four million more international tourists to South Africa by 2021. This roadshow is a great way to engage with agents, introduce them to key South African stakeholders, and to ensure that they have the most up to date information on the latest products, experiences and destinations that South Africa has to offer UK and Irish holidaymakers.


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