South Africa’s Draft National Tourism Strategy discussed with stakeholders

Published on : Friday, August 11, 2017

South African tourism logoA consultative session was held by South Africa’s Department of Tourism aimed at soliciting inputs, as well as stimulating engagement by the public and private to ensure alignment and sharing of resources in the implementation of the South Africa’s Draft National Tourism Sector Strategy (NTSS).


South Africa’s Tourism Minister Tokozile Xasa exchanged views with industry players and stakeholders during the session on the strategy. The NTSS is a tourism development framework approved by the Cabinet in 2011 and which envisions South Africa becoming a top 20 tourist destination in the world by 2020. It is a guiding document for economic growth and job creation in the tourism sector.


The Department of Tourism commissioned the review of the NTSS in 2015 in order to ensure alignment to the broader National Development Plan (NDP) as well as the Tourism Act 3 of 2014.


“The NTSS is a long-term framework which responds to the country’s development imperatives. We want to align ourselves to the NDP and contribute to the national agenda to inclusive growth by creating jobs and growing the economy,” Xasa said at the consultative session.


Referring to challenges facing the sector due to innovations such as the sharing economy, the Minister said that the tourism industry was not immune to the fourth industrial revolution. “There will be shocks due to such technological innovations, but we remain a labour-intensive sector,” she added.


Tourism Department Director-General Victor Tharage presented the draft NTSS with emphasis on the five strategic pillars of the strategy which are effective marketing, facilitating ease of access, visitor experience, destination management practices and broad-based benefits which will strengthen the realisation on an inclusive and quality tourism sector.


Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 08 theleisureshow 18
  • 09 cibtm 2018
  • 09 Seatrade Cruise Med 2018
  • 10 Astana leisure 2018
  • 10 ITE-HCMC 2018
  • 11 lodgingconference 18
  • 11 ttgincontri 2018
  • 12 plannersxtraordinaire 2018
  • 13 aite 2018
  • 14 aviation-festival 2018
  • 14 CITIE 2018
  • 14 SATTE 2019
  • 14 traveltechme 2018
  • 15 TravelDaily TDC 18
  • 16 OTDYKH 2018
  • 17 Hotel Show dubai 18
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 18 thincindonesia 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 europecongress 18
  • 20 sahicsouthamerica 2018
  • 21 bitmchina 2018
  • 22 Hotel Management Singapore Summit 18
  • 23 PTM 2018
  • 30 PATA


Get our toolbar!
Review on