South Carolina has new official tourism campaign

Published on : Thursday, November 30, 2017

South Carolina tourism is promoted bySouth Carolina by attracting birthplace of iced tea with a 2,500-gallon jar that broke a Guinness World Record. It is now becoming the South Carolina’s official tourism campaign.




The Department of Parks, Recreation and Tourism in South Carolina has made the Touchpoint Communications the PR firm of record, according to Dawn Dawson-House, the agency’s director of corporate communications. PRT and Touchpoint signed an 18-month contract for $14,000 a month.




Touchpoint will be helping the team generate even more media exposure for South Carolina, with an emphasis on undiscovered destinations, in alignment with the overall marketing and advertising theme ‘Always Something New to Discover”.




Touchpoint will also help the agency to handle the requests for photography, information and interviews, as well as dealing with the needs of journalists on assignment. Touchpoint started working with PRT last year to promote the state’s cuisine and travel destinations. Summerville also hired Touchstone last summer to promote the town as a bird-watching destination. The company has a number of other tourism and hospitality contracts, as well as economic development.




Touchpoint will expand its network of national and international contacts by working with Mindy Bianca Public Relations, a Pennsylvania-based firm specializing in hospitality and tourism, according to Touchpoint founder Colleen Troy. Bianca formerly headed up public relations for the state of Maryland’s tourism office.




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