South Carolina tourism campaign to be promoted by Charlestown PR firm

Published on : Monday, December 4, 2017

South Carolina tourismThe Charleston public-relations firm that promoted Summerville’s claim as the birthplace of sweet tea with a 2,500-gallon jar breaking a Guinness World Record would now promote South Carolina’s tourism campaign.

The S.C. Department of Parks, Recreation and Tourism last week named Touchpoint Communications its PR firm of record and signed an 18-month contract with the company at a rate of $14,000 a month.

According to PRT spokeswoman Dawn Dawson-House, “Touchpoint will be helping the team generate even more media exposure for South Carolina, with an emphasis on undiscovered destinations, in alignment with our overall marketing and advertising theme ‘Always Something New to Discover.’ They’ll be attracting more regional and national media through a greater level of outreach and events.”

Touchpoint will also help the agency take care of requests for photography, information and interviews, along with dealing requests from journalists on assignment.

Touchpoint started working with PRT last year to promote the state’s cuisine and travel destinations. Last summer, Summerville also hired Touchpoint for promoting the town as a bird-watching destination. The company has a number of tourism and hospitality contracts, as well as economic development.

The company plans to expand its network of national and international contacts by working with Mindy Bianca Public Relations, a Pennsylvania-based firm specializing in hospitality and tourism, according to Touchpoint founder Colleen Troy.

The awards for Charleston’s boutique hotels also continue to accumulate.

Trivago, the online hotel booking site, has included the Wentworth Mansion among its best five-star hotels for 2018, as per the guest reviews. It’s No. 4 on the list of the Top 10. Two other Charleston hotels made the list in the four-star category: The French Quarter Inn at 166 Church St., at No. 1, and The Restoration at King and Wentworth streets, at No. 4.


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