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Published on : Thursday, September 7, 2017
At a time of rapid technological advancement, roughly sixty Southern Downs tourism operators are being provided with free digital “health checks” in a proposition to improve the online presence of the region and recognize the prospects of development.
Southern Queensland Country Tourism will evaluate different websites, social media and online engagement and every operator will obtain a “report card” that will talk about the digital performance of their business.
SQCT CEO Mary-Clare Power explained that the organization does quite a lot of work to create demand through its website.
To quote Ms Power, “these digital health checks are about making sure our operators in the region have the tools to capitalise on those business leads. The world of websites, social media, video messaging and digital platforms can be really overwhelming for businesses that are focused on giving their real-life customers a great service or experience. The purpose of these health checks is to demystify the digital world for our operators, answer their questions and provide some suggestions on how they might get better bang for their online buck.”
To note, Liz Ward, Digital Coaching International executive director will carry on the health checks and will evaluate every business website along with their presence on TripAdvisor, Instagram, Facebook, and YouTube, a set standard against industry best practice.
Besides, video content, social media, and online reputation will also be scrutinized.
Ms Ward pointed out that websites and social media are no longer optional for businesses. “It’s your opportunity to capture the customer’s attention and sell what you’re offering before they’ve walked through your door,” Ms Ward said.