Southwest Airlines Rapid Rewards Program Named Program Of The Year At The 28th Annual Freddie Awards

Published on : Saturday, April 30, 2016

Southwest-Airlines-logoSouthwest Airlines Co. (NYSE: LUV) loyalty program, Rapid Rewards®, has been named Program of the Year for the Americas by the Freddie Awards, one of the most prestigious honors for loyalty programs in the travel industry. Rapid Rewards was also recognized as Best Customer Service at Inside Flyer magazine’s 28th annual Freddie Awards ceremony yesterday in Las Vegas.


“We constantly strive to provide our loyal Customers with the best program, so to receive the official title of the Program of the Year means a lot to us,” said Jonathan Clarkson, Southwest’s Senior Director of Loyalty, Partnerships, & Products. “Our Customer-focused loyalty program offers a unique combination of Customer Service, award availability, and program value. We’re proud Customers continue to come back for more.”


For the fourth consecutive year, Rapid Rewards, which was relaunched in 2011, won the Freddie awards for Best Customer Service. This is the first time the loyalty program has been voted Program of the Year since it’s relaunch.


Introduced in 1988, the Freddie Awards give voice to the frequent flyer and honor the most respected travel loyalty programs in the world. Nearly three million ballots are cast annually as travelers vote for the program they feel provided the best value and services during the previous year. The 28th annual Freddie Awards ceremony took place in Las Vegas on April 28, 2016.



Source:- Southwest Airline


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