Southwest Airlines Shares LUV With Customers On ‘Hidden #FeesDontFly’ Day

Published on : Sunday, December 20, 2015

southwest airlinesSouthwest Airlines named Tuesday, Dec. 15 ‘Hidden #FeesDontFly’ Day and reminded Customers that they won’t be surprised by hidden fees when it comes to flying Southwest®. While other carriers add bag fee surcharges during the holidays, Southwest continues in its 45-year tradition of up to two bags that fly free (size and weight limits apply), no change fees (though fare differences may apply), and consistently low fares.


“As other carriers tack on outlandish surcharges for what should be considered a normal part of traveling, we reminded folks there’s a better, friendlier option,” said Bob Jordan, Executive Vice President and Chief Commercial Officer at Southwest Airlines. “December is the season of traveling families and being with those you love. Yesterday, we reminded the world that Southwest values connecting families to what’s important in their lives. And, we let them check two bags for free, too.”


Southwest reached thousands of Customers on social platforms and engaged with them using the hashtag #FeesDontFly to highlight excessive fees on competing airlines. A handful of Customers were even surprised with both a Visa® gift card to cover hidden fees on other airlines, and a Southwest ticket encouraging them to choose Southwest for a future flight. Check out this video to see surprised travelers.


‘Hidden #FeesDontFly’ Day is a continuation of the Transfarency℠ campaign that launched in October. Southwest Airlines coined the term Transfarency to highlight its approach of treating Customers honestly and fairly, with low fares that actually stay low—and no unexpected bag fees, change fees, or hidden fees. The Transfarency philosophy is practiced exclusively by Southwest Airlines, and was created in partnership with GSD&M.


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