Spain encourages Bollywood productions to boost tourism

Published on : Monday, June 20, 2016

Running with the bullIn order to lure more Indian tourists, Spain is counting on Bollywood film-makers to portray iconic Spanish fiestas and historical attractions through out the country. India is the second most populous nation in the world and is also considered to comprise one of the fastest growing overseas tourism markets.



As part of the latest tourism strategy, Madrid is going to host the annual International Indian Film Academy awards on the last week of June.



In 2011, Bollywood movie ‘Zindagi Na Milegi Dobara’ flaunted quite a few Spanish tourist attractions in collaboration with Turespaña, the Spanish tourism promotion agency. As per the suggestion given by Turespaña, the film featured the famous Tomatina festival in Buñol and San Fermín running with the bull festival in Pamplona. Cities of Barcelona, Seville and Costa Brava were also portrayed beautifully. The tourism agency helped the film makers by securing permits to capture numerous key sites without any glitch. They also negotiated on behalf of the crew, to lower the cost of the hotels and transportation.



In 2012, one year after the film was launched, Spain received 60,444 Indian tourists. The digit almost doubled from 2011. In 2015, almost 85,000 Indian tourists visited the ever-beautiful country of Spain.



Vikram Misri, the ambassador of India to Spain, said the film, “was singlehandedly responsible for making Spain a household name in India and increasing tourism from India.”



Turespaña visits several film-location fairs in India every year and offers tax-breaks and incentives to the film-makers in order to encourage them some more.



According to study, 11% of Spain’s GDP and one out of nine jobs in the country of Spain come from the tourism industry alone. It is estimated by the UN World Tourism Organisation, 50 million Indian tourists will travel around the globe by the end of 2020. Thus, alluring the Indian tourists through Bollywood movies seems like a brilliant idea to boost the national economy.

Tags: , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 Central & Eastern Europe 2018
  • 06 imtm 2018
  • 06 TTF-2018
  • 07 balttour 2018
  • 07 ibtm arabia 2018
  • 08 mice-arabia 18
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 30 PATA


Get our toolbar!
Review on