Spain hopes to have more than 100,000 Indian tourists in 2016

Published on : Friday, June 24, 2016

indian touristsSpain has become one of the most sought after travel destinations for Indian tourists with an unbelievable growth rate of 100 per cent in Jan-April 2015. From 33,591 tourist arrivals in 2011 to 84,903 tourist arrivals in 2015 from India, Spain has indeed come a long way. It now focuses on crossing the 100,000 mark with a growth rate of 10-15 per cent in 2016. The IIFA Awards which is going to be held in Madrid this year, is further expected to boost tourism from India.

On this, Tourism Counselor – Embassy of Spain in India and Director of Tourism Office, Ignacio Ducasse Gutierrez, Tourism said, “India is a very important market for Spain and one of our priority emerging markets worldwide. We witnessed a strong growth of 100 per cent in the months of Jan-April 2015, vis-à-vis the same period last year with arrivals increasing from 10,000 in Jan-April 2014 to 20,000 in Jan-April 2015. The subsequent months of summer i.e. May and June slowed down a bit in terms of the number of arrivals in comparison to the previous year. However, there was a quick recovery post the slowdown, with a surge in arrivals from India in the months of July-September. Overall, the growth has been steady and consistent. We are positive that our promotional efforts this year, including various events such as the World Tapas Day on the 16th of June and the IIFA Awards that will be held in the weekend of 23-26 June in Madrid, will result in a positive increase in the number of arrivals from India.”

The Indians also had an average long stay in Spain in 2015, which was between 8-10 days and they spent approximately 204 Euros per day and 1,976 Euros during the whole trip which includes the airfare. To promote further growth, Spain is now endorsing novel destinations and products to the market of India. Gutierrez also added, “Last year, we introduced the North of Spain (Galicia, Asturias, Cantabria and the Basque Country). This year, besides the main Spanish cities such as Barcelona, Madrid, Valencia etc. we will also pay special attention to the North of Spain again, the Canary Islands and the 15 World Heritage Cites.”

Spain has also seen some changes in the MICE sector. Various campaigns are going on to promote wedding and honeymoon tourism in India, which they are doing in collaboration with WeddingSutra . He added, “MICE is an integral part of our marketing plan and there has been an increase in the interest shown by Indian MICE planners to Spain as a MICE destination. The interest has increased both in terms of the variety of possible destinations thanks to the number of international fairs and medical congresses that take place in the main Spanish cities. Going by the figures for MICE and business trips, it has been observed that there has been an increased demand in these kinds of trip to Spain, particularly in the months of July to September.”

While talking about the promotional policies, Gutierrez said, “To cater to the Indian travel trade, we have organised presentations in several cities this year including; Pune, Chandigarh, Hyderabad, Chennai and Ahmedabad, roadshows (workshops and networking evenings) in Mumbai, Bangalore and Kolkata in October, fully hosted destination familiarisation trips for selected MICE focused Indian travel trade and are studying the possibility of introducing an online travel trade training course. Furthermore, we were present at SATTE and will be participating in the MILT Congress in July.”

Presently, Spain’s biggest markets are France, UK and Germany with around 55 per cent of arrivals from these three countries, which would approximately be 37.5 million travellers out of the total of 68.1 million travellers coming in 2015. Gutierrez further added that they are putting particular attention towards the BRIC nations and have seen a flow in tourists from Russia and China among other countries.

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