Spain seeks new ways to attract gay travellers

Published on : Monday, January 23, 2017

SpainThe travel sector is turning out to be really interesting for gay tourists, especially since they end up spending more than a majority of the people who stay away from home. For, they take it much beyond the typical parties in places like Ibiza.


The trend kick started at Fitur tourism fair that was organized in Madrid.


Here, tourism boards had come up with different nature activities like and cultural attractions. For instance, the region of Extremadura in Spain featured posts that promoted festive events that highlighted gay pride of Spain in the city of Badagoz. This was in response t some homophobic comments that was passed by a local politician.


However, it also promoted bird watching trips, local architecture, rural tourism and gay and lesbian travellers at a special section of the fair that was dedicated to the market segment.


The goal is to the make an appeal to the increasing number of lesbian and gay couples who have children, as declared by Hugo Alonso, the spokesperson of the tourism promotion agency. He said that lesbians and gays comprise about 10% of all tourists.


He went on to add that they are interested in increasing the volume of gay and lesbian tourists visiting Spain.


For many destinations, this segment seems to be thrilling mainly because gays actually travel throughout the year since they are not restricted by school holidays. Furthermore, they even spend a higher amount on trips. This is due to the fact that they have a higher disposable income as there are fewer couples with children, as declared by Juan Pedro Tudeal, the director of a firm that focuses on the lesbian and gay tourism market.


It is tough to estimate the amount spent by the gay tourists.


However, the United Nations World Tourism Organization said that they represent an influential segment in the tourism industry. The Spanish capital was able to generate as much as 150 million euros that amounts to $160 million thanks to annual gay-pride festive events last summer.


This year, the popularity of gay travel is expected to be greater as Madrid is going  to host the World Pride  in the latter part of June and early July.


About three million people would participate in this event. Iberia that is the Spanish airline and also many hotels have come up with special offers to attract gay travellers.


Maspalomas, the beach resort of Spain’s Canary Islands organize three gay pride events every year and they generate up to 20 million euros each, as revealed by Fernando Ilarduya, the organizer of the event.


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