Published on : Wednesday, June 1, 2016
The tourism sector in Australia is going strong as revealed by recent statistics. The latest International Visitor Survey commissioned by Tourism Research Australia (TRA) revealed international visitors to Australia spent 37.9 billion Australian dollars (27.59 billion U.S. dollars) in the year ending March 2016.
The numbers reveal a significant increase on the previous year, up 17 percent or 5.4 billion Australian dollars (3.93 billion U.S. dollars).
New South Wales (NSW) state attracted the majority of international visitors out of any state and territory.
“NSW achieved a significant increase in international visitors to 3.6 million (up 8.9 percent), number of nights stayed rose to 86.9 million (up 10.5 percent),” NSW state tourism Stuart Ayres said.
Chinese tourists increased the amount they spent in Australia by 38 percent to 8.9 billion Australian dollars (6.47 billion U.S. dollars).
Their patronage to Australia also increased by 23 percent and as well the amount of nights they stayed in the nation by 15 percent.
“Visitors from China spent 2.6 billion Australian dollars (1.89 billion U.S. dollars), continuing incredible growth in this target market,” Ayres said.
Queensland state tourism minister Kate Jones added China had become Queensland’s largest international tourism market.