Published on : Thursday, January 19, 2017
Eyeing to attract more European tourists, the Sri Lankan government has appointed a senior official as a tourism consultant to focus especially on the European continent, China’s Xinhua news agency reported quoting officials as saying on Thursday.
Tourism Minister John Amaratunga said the country hopes to attract more Europeans who are traditionally identified as good spenders with demand for high standards as several international hotels are now opened in Colombo.
“Today with so many hotels coming up, we need to redouble our efforts to attract more Europeans to our country,” Amaratunga said.
Europeans once formed the bedrock of Sri Lanka’s tourism industry.
Sri Lanka received over 2 million tourists in 2016 and the government hopes to achieve a target of 4 million tourists per year by 2020.