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Published on : Friday, April 21, 2017
This is backed by a short-term Rs.500 million-worth digital media campaign that is currently being planned.
John Amaratunga who is the Tourism Development, Land and Christian Affairs Minister said that last year they had actually earned up to US$ 3.5 billion and thus year they are optimistic about earning US$4 billion if everything goes as per the plans and there is no war.
In fact, the revenue amount night even exceed the expectations, he feels.
He had added that the Sri Lankan government is making efforts to attract 2.5 million travellers as compared to the 2.05 million tourists who had arrived in the country in 2016. The figures would mark an expected annual growth of nearly 22%, as compared to the 14% growth last year.
The tourist arrivals had grown by 3.4% as compared to the same period last year owing to partial airport closure.
Amaratunga said that in the initial two months, they had the issue of airport disruptions but then right now the trend is progressing towards some level of optimism once more.
The lack of a destination promotional campaign combined with global terror attacks might have contributed to the successes of Sri Lanka in the last two years. Also, the sincere efforts of the government as well as the private sector and the word of mouth are all instrumental towards promoting the growth of tourist arrivals and this has been a constant trend ever since the year 2010.
Some of the leasing private sector hospitality industry statistics have also started endorsing the ambitious targets of the government.
Sutheash Balasubramanium, the Sri Lanka Tourism Promotions Bureau Managing Director said that Sri Lanka should make efficient utilization of the social media tools including Facebook and Instagram and even bloggers in the social media sphere with an aim to promote the island as an interesting tourism destination to improve tourist arrivals.
He also said that the social media campaign would focus on India, China, Europe and the Middle East.
Janaka Sugathadasa, the Tourism Development Land and Christian Affairs Ministry mentioned that there would also be a global campaign that would continue for 3 years up to the year 2020.