Sri Lanka eyes India to boost its tourism sector

Published on : Friday, September 8, 2017

Sri LankaAs per the latest reports of the Oxford Business Group, higher air connectivity for travelers keen to fly, powerful advertising campaigns and improved bilateral cooperation are supporting Sri Lanka to extent its grip over India, one of the largest potential tourism source markets in the world.

 
The private as well as public officials in Sri Lanka consider the northern neighbor of the country as a principal source of growth in the impending years, essential to grow arrivals of international visitors beyond 3m a year by 2020.

 
By now, India is the leading source of overseas visitors to Sri Lanka, accounting for over 17.4% of inbound traffic last year in 2016, as per the Sri Lanka Tourism Development Authority (SLTDA).

 
In 2016, from India, visitor numbers rose over 356,000, up 12.8% on 2015. Also to note, almost triple the figure from the year 2010 respectively. At the same time, in the first half of this year, these arrivals stayed approximately even with those of the same period in 2016.

 
The initial six months of 2017, on the whole, tourist footfall succeeded to grow 4.8% annually to 1m, in spite of a fractional closing of the international airport in Katunayake for maintenance works and disturbed flight services in May.

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