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Published on : Monday, January 11, 2016
“Upto October 2015, arrivals stood at 1.4 million visitors. It is an all-time high. The formal and informal sector room strength currently stands at 33,426 and this will increase to 45,000 rooms by 2018. We hope to attract four million tourists by 2020,” the minister said during the 50th anniversary celebrations of the Hotels Association of Sri Lanka.
It was revealed that the Sri Lanka Institute of Tourism and Hotel Management has launched an aggressive islandwide campaign to recruit school leavers to the hospitality trade.
The Minister also called upon the hospitality industry to seize the opportunity presented by the positive press received from the global media. “The global media is gushing about destination Sri Lanka. After years of bad press, we are finally enjoying our share of positive news. This is good for the industry. You must capitalise on the world’s new found love affair with destination Sri Lanka. The goodwill that we have now is unprecedented.”
Tags: Sri Lanka