Sri Lanka launches Visiting Journalists Program to boost tourism

Published on : Monday, January 25, 2016

Sri LankaIn a bid to promote Destination Sri Lanka in Republic of Korea, Sri Lanka Tourism Promotion Bureau (SLTPB) has invited a media team of Korea’s one of the top rated travel programs called ‘Everywhere K’ in collaboration with Korean Broadcasting Systems (KBS) & Sri Lanka mission for Republic of Korea.

The media team will be on a 10 days Familiarization Tour in Sri Lanka covering most of the national attractions including heritage & cultural sites, beauty of nature in highlands, safari, whale watching and traditional local lifestyle in different part of the island.
The KBS media crew has planned to film a travel documentary about Destination Sri Lanka which will be broadcasted in Republic of Korea.

With these promotional media familiarization activities, Sri Lanka Tourism Promotion Bureau (SLTPB) is trying to strengthen access to South Korean outbound tourism market.
South Korea outbound tourism stood at 14 million tourist departures during the previous year which means every one in four of South Korean citizen has the financial capability of traveling abroad for holiday.

Identifying the potential strength of this South Korean outbound tourism sector, SLTPB has set a target to attract 20,000 tourists from South Korea during the year 2016 by surpassing last year’s 14,300 arrivals.

Over the recent years, South Korean tourism sector (both inbound / outbound) has gained a significant growth despite the high competition from neighboring commercial giants such as Japan and China.

Sri Lanka will be seen positioning itself in the middle of potential high-end clientele from South Korea. As a colorful and compact tropical nation carrying a greater influence of Buddhists culture, Sri Lanka has all the comfort and relaxation of a paradise to offer to the South Korean tourists.

Under the guidance of Minister for Tourism & Christian Affairs John Amarathunga and well-known industry veteran who is the present Chairman of SLTPB Paddy Withana, Sri Lanka Tourism Promotion Bureau (SLTPB) has setup plans to release an aggressive promotional campaign in 2016, within the selected potential markets to compete with the potential competitors in the region. As part of the plan, Public Relation division at SLTPB are planning to bring down high profile journalists from key markets under their Visiting Journalists Program (VJP) to increase global awareness on destination Sri Lanka.


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