Sri Lanka to make a splash at WTM London with post-war tourism industry

Published on : Tuesday, November 5, 2013

wtm_london12Sri Lanka is hoping to make a splash with its post-war tourism industry at the World Tourism Market (WTM) this week, tourism development authorities said in Colombo on Monday.

Sri Lanka Tourism Promotion Bureau (SLTPB) has decided to take part in the event, along with 60 tourism industry partners, a statement from the organization said.
During the event, SLTPB will take steps to conduct several promotional activities to highlight the country’s attractions to the global tourism audience under the title of “Wonder of Asia”.

“The campaign will highlight Sri Lanka’s ‘One Island, Thousand Experiences’ concept, which offers the traveler a complete round tour destination including the experience of beaches, heritage, wildlife, culture, ayurveda, festivals, scenic beauty and adventure,” the statement said.

WTM attracts more than 30,000 visitors, 5,000 trade partners (exhibitors) and over 3000 journalists around the world each year. More than 1000 travel agents, including over 200 tour operators, are also expected to attend this travel to market Sri Lanka’s booming industry of tourism.

Tourism has boomed in the tropical island of Sri Lanka since the end of a three decade war in 2009.

So far this year 801,210 arrivals have been recorded which is a 15.5 percent increase over the previous year.

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