Published on : Tuesday, January 24, 2017
Sri Lanka made a good impact at the 37th International Tourism Trade Fair (FITUR) which was held in Madrid, Spain from 18th to 22nd January this year. This event was organized by IFEMA, and brought together 9,672 tourism companies, institutions and bodies from 165 countries and regions. It was the third largest tourism fair in Europe. After almost ten years, Sri Lanka participated in this fair.
The tourism pavilion of Sri Lanka in this fair received a lot of attention and inquiries flowing in from many trade visitors and common people. Participation of Sri Lanka in this fair is a much needed exposure for them as an attractive tourism platform and it helped them highlight Sri Lanka as a lucrative destination for the Spanish speaking countries, contributing substantially to its overall growth strategy. The Sri Lanka stall was inaugurated by Minister of Tourism Development, Christian Religious Affairs and Lands, John Amaratunga, senior officials of the UNWTO, Commercial Counsellor of the Embassy of Sri Lanka in Paris, Alexi Gunasekera, officials of the Sri Lanka Tourism Promotion Bureau (SLTPB) and Honorary Consul of Sri Lanka in Barcelona, Agustin Llana. The first Sri Lanka tourism brochure in Spanish language was launched by Minister Amaratunga at the Sri Lanka stand for strengthening the destination marketing efforts among Spanish travelers. Speaking at the event, Minister Amaratunga stressed that involvement in FITUR 2017 was a vital decision taken by Sri Lanka Tourism assisted by Sri Lanka’s Embassy in Paris.