Sri Lanka to launch mega tourism promotional campaign in China by May

Published on : Monday, March 7, 2016

Sri LankaSri Lanka aims to launch a mega promotional campaign in China by May to attract large number of Chinese tourists, Sri Lanka Tourism Minister John Amaratunga said in Colombo on Saturday.

Statistics released from the country’s tourism promotion bureau revealed that the number of Chinese tourists, including those from Hong Kong and Macau, rose 17.4 percent to 32,186 in February compared to the 26,083 who arrived in January.



This is the first time that China has taken the number one spot and outnumbered visitors from India who had been leading with the most number of tourist arrivals.

Chinese tourist arrivals in the island nation has seen a rising trend since the end of the country’s 30 years civil conflict in 2009 and last month China topped the most number of tourist arrivals.

“China is a very important market for us and we are expecting a huge number this year. We are also making the necessary preparations to deal with the large numbers,” Amaratunga told Xinhua.

A delegation led by Amaratunga will visit China in May to launch a mega promotional campaign to promote Sri Lanka tourism.


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