Sri Lanka Tourism & SriLankan Airlines To Promote Disney’s “Monkey Kingdom” in China Aggressively

Published on : Sunday, July 12, 2015

download (4)Sri Lanka Tourism Promotion Bureau and SriLankan Airlines will aggressively promote Sri Lanka in the Chinese market by launching the multimillion dollar success Disney epic “Monkey Kingdom” in Shanghai. The promotion will also provide free air tickets to 20 Chinese children to visit Polonnaruwa where the Monkey Kingdom was filmed.

 
According to the Chairman of Sri Lanka Tourism Promotion Bureau Rohantha Athukorala, the overall programme will be a partnership with the Shanghai Tourism a Promotion Bureau.

 

 
“We are also pursuing if there is a possibility of setting up Monkey Kingdom in the Disneyland Park which is to be set up in Shanghai in 2016. That will give a new positioning to Sri Lanka as a tourism destination,” Athukorala said.

 
He added, Sri Lanka is targeting 300,000 Chinese tourists by 2016 which is just 2% of the market.

 
Overall tourist influxes from China grew 81.1% and reached 94,585 in the first half of this year.

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM 2017
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 iitmindia 2017
  • 06 imtm 2018
  • 06 TTF-Surat 2017
  • 07 balttour 2018
  • 08 OTM 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com