Sri Lanka Tourism to promote the country as MICE destination in 2016

Published on : Wednesday, January 27, 2016

MICE destinationSri Lanka tourism has stepped up a strong and strategic marketing policy for 2016. This year, Sri Lanka Tourism hopes to promote the country as a destination for MICE and leisure travelers by proving its capacity to host large-scale international events.

During the year 2016, Sri Lanka will host the largest ever French travel agent’s congress SNAV, by attracting 600 travel agents from France to the country. The congress will provide huge exposure for Sri Lanka as a destination in Europe, especially in French speaking countries.

Sri Lanka has also won the host country status for PATA 2017 which provides similar exposure to the destination.

The bidding process will continue to attract more congresses, incentive travellers and events with the objective of making Sri Lanka the MICE hub of Asia.

The government of Sri Lanka has provided special consessions to MICE tourism which is an encouraging factor to invest in this sector.


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