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Published on : Tuesday, September 12, 2017
This year, all roads and waterways lead to Kalangala District (Ssese Islands) to mark the international World Tourism Day on 27th September. This will be preceded by a week of events starting on 17th September in Kampala with sports activities and tourism forums in Kampala and climaxing with the official World Tourism Day celebrations on Wednesday 27th September at the Golf Course, Lutoboka Bay in Ssese.
The World Tourism Day (WTD) is internationally commemorated every 27th of September as a way of bringing people together to reflect on the importance and benefits that accrue from tourism. The UN General Assembly declared 2017 as the International Year of Sustainable Tourism for Development and in Uganda we are commemorating the day under the theme: “Sustainable Tourism – A tool for Development”.
Tourism is today the 3rd largest export industry in the world after chemicals and fuels. It brings hope, prosperity and understanding to so many lives and livelihoods all over the world. In Uganda, tourism brought in over USD 1.4 billion in 2016/2017, an increase of over USD100 million from the previous financial year. Employment in the sector is still one of the fastest with over one million working in tourism related businesses.
Stephen Asiimwe, the CEO of the Uganda Tourism Board (UTB) says that with the sustained funding and support that the Government is investing in the sector, these benefits to businesses and individuals in Uganda can only grow.
“This year’s theme is on sustainability—in all areas and as the destination marketing agency, we believe the investments over the years are the reason we have seen a rise in the amount of money brought in by the tourism industry,” he says. He adds that support for domestic tourism will continue to grow to stimulate local travel.
“One of our strategies is to support low cost, high impact partners. Take the #UGin21Days initiative. While funding a private initiative like that would be expensive, working with other private and public businesses makes it happen,” Asiimwe adds.
This was in reference to a private campaign that is taking Ugandans on an exploratory journey to West Nile. Participants are sharing experiences on social media as they travel.
The Ministry of Tourism, Wildlife and Antiquities is together with the agencies UTB, UWA, CAA, UWEC and HTTI; and the private sector apex body, the Uganda Tourism Association, are coordinating the local WTD events.
Tags: Ssese Islands