Stakeholders are engaged to perk up South African tourism

Published on : Tuesday, August 8, 2017

Tokozile XasaThis Monday, Tokozile Xasa, Tourism Minister of South Africa met the tourism authorities in Johannesburg to talk about the draft National Tourism Sector Strategy (NTSS) which is looking for development in tourism sector.

This meeting intended to get ideas from the best players of the tourism sector on ways to collaborate public and private tourism industry to make sure that the sector grows. South Africa wishes to be top 20 tourist destination in the world by the end of 2020, as per the framework.

To quote Xasa, “The NTSS is a long-term framework which responds to the country’s development imperatives. We want to align ourselves to the National Development Plan and contribute to the national agenda to inclusive growth by creating jobs and growing the economy. Key among our targets is to achieve an increase of direct jobs to one million by 2026.”

Xasa further added by saying that they are keen to utilize the Fourth Industrial Revolution to perk up the sector in spite of its distresses. Side by side, NTSS will keep on acting as a guiding force to propel economic growth and creating new avenues for jobs in the tourism sector.

Xasa said, “There will be shockers due to such technological innovations, but we remain a labor intensive sector.”

Victor Tharage, the Director-General in the South African Tourism Ministry represented the draft NTSS with highlighting the five strategic pillars of the strategy which includes effective marketing, facilitating ease of access, visitor experience, destination management practices and broad based benefits that will fortify the understanding on a more comprehensive and quality tourism sector.

“Sustainability in the South African context depends on transformation of the sector. Our approach needs to be evidence driven,” he said.


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