Star Alliance introduces new UK-tailored website

Published on : Saturday, November 25, 2017

satrDuring the celebration of the 20th anniversary Star Alliance will launch a new dedicated website for its customers.



The projects is significant for Star Alliance in the market, the digital channel are fully aligned to cater to the needs of the customer and deliver engaging, market relevant news and video based content content which will also be mobile optimized said Juile Murphy, chair of the Star Alliance UK Steering Group.


They further thanked the customers, members and team to support the extensive research programme that led to the website launch.


The views and opinions of thousands of customers from across the travel sector that included the flyer programme members, corporate travel managers,product managers and frontline travel agents were taken into consideration by the research programme. The sole objective was to have a clear understanding of their perception of Star Alliance, its product and services.


The insights will be further used to identify  what the customers value the most along with a  clear content strategy keeping the customer in mind.


The new website will have illustration of how the members of the frequent flyer programmes will be able to earn and redeem miles across the world’s largest air alliance.


Star Alliance facilities at the Heathrow will also be highlighted  along with the key areas of the customer experience like the lounge locations.

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