Published on : Friday, December 29, 2017
The filming of ‘Star Wars’ on Skellig Michael was worth about nearly €40 million in advertising to Ireland as revealed by the Irish Tourism Industry Confederation (ITIC).
It coincides with over 200,000 additional visits from the tourists of North America.
The rise from across the Atlantic compensates for a 7% drop in tourist arrivals from the United Kingdom. In fact it is a direct consequence of the uncertainty revolving around Brexit.
The Irish tourism sector is currently worth €8.9 billion annually with about €6.5 billion of this being sourced from overseas travellers.
Eoghan O’Mara-Walsh who is the ITIC chief executive expects a rise of 5% in tourism numbers next year and a rise of 7% in the value of tourism to the Irish economy.
The growth in North American visitors arriving in Ireland is also expected to increase to double-digit figures once more in 2018.
He feels that the ‘Stars Wars’ effect has indeed, also made its presence keenly experienced in the last few weeks and the impact has been really positive. He added that a special advertising campaign has already been launched with an aim to exploit Ireland’s connection to ‘Star Wars: The Last Jedi’.
ITIC is keen for stronger marketing campaigns that lure UK tourists.
It asserted that the numbers of UK tourists heading to Ireland is declining and they are still enjoying holidays. Tourism Ireland expects a strong tourism season in 2018 owing to the success of the Wild Atlantic Way and Ancient East campaigns apart from the massive effect of ‘Star Wars’.