Startup Launches Mission-Driven Online Travel Agency

Published on : Monday, August 15, 2016

TravanaTravana, Inc., a San Francisco-based travel startup, is officially launching their first product: Janbala, an Online Travel Agency (OTA) with a mission. Debuting with robust flight and hotel booking capabilities, backed by 24/7 customer support, plans to introduce an array of new products that will transform the way people research, book and share travel experiences online.

Setting itself apart in the competitive online travel space, Janbala is driven by the belief that shared experiences should lead to shared prosperity — that travel should generate positive impact for both the traveler and the communities they visit. Janbala is partnering with mission-driven organizations to further this commitment, including Global Gratitude Alliance, Global Volunteers, Global Citizen Year and the African Library Project; the brand plans to expand the breadth of its partnerships to other organizations with shared values in the future.

Be the Journey, their guiding philosophy, encapsulates their vision to create a space where booking a trip is just the beginning of an immersive travel experience. “We crafted Janbala to connect with the traveler on a deeper level, inspiring each person to explore what travel means to them. Everything we do must stir the soul,” said Jason Chen, CEO and cofounder.

“We are excited to bring something new to the travel market. We have access to an extensive network and resources within the travel industry thanks to our shareholder, HNA Group. This edge will help us bridge travel markets from west to east and position Janbala to be an international presence,” said Lei Shi, President and CFO.

Curious travelers are encouraged to interact with Janbala on Twitter, Facebook and Instagram, answering the question, “What does travel mean to you?” by prefixing their personal answer with #TravelMeans. The newly launched OTA is focused on the United States market, with plans for international expansion and new product offerings, including car rentals, travel insurance, vacation packages, cruises and more.

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