Starwood Hotels & Resorts’ Specialty Select Brands Power Ahead in New York

Published on : Tuesday, February 2, 2016

starwoodStarwood Hotels & Resorts Worldwide, today announced that it will significantly expand its portfolio of Specialty Select brands in New York State in the next three years, with the bulk of that growth taking place in the New York City metropolitan area. Starwood will grow its portfolio in New York from 12 to 22 hotels by the end of 2018 across its Aloft, Element and Four Points brands – an increase of more than 80 percent.


“As Starwood’s global pipeline driver, Aloft, Element and Four Points have never been stronger, and are rapidly expanding across New York, due to the success of the brands’ distinct lifestyle positioning and widespread appeal among today’s international traveler,” said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “With our tech-forward mindset and innovative programming—a sweet spot in the category— our brands have re-energized the mid-market space and created an unprecedented level of buzz in the development community.”


As a group, Starwood’s Specialty Select brands reached well over 300+ hotels worldwide last year. Leading Starwood’s global pipeline growth, Four Points crossed the 200th milestone worldwide, winning over travelers and hotel developers with its approachable design, stylish comfort and flexible development options. Topping 100 hotels worldwide in 2015, Aloft appeals to the hyper-connected global traveler with its distinctive design aesthetic and live music scene at W XYZ® bar. On track to more than double its global portfolio in the next three years, Starwood’s smart and stylish Element Hotels reimagine the extended stay experience and promote a life in balance with its clean, modern design and sustainable offerings.


“Starwood’s portfolio of Specialty Select brandsis growing at a phenomenal rate in New York and throughout New North America,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Aloft, Four Points and Element fill a much-needed niche in the market and are sought out by owners and developers in pursuit of high-caliber global brands with a proven track record of success.”


Upcoming Openings in New York State Include:


Four Points New York Downtown

The brand’s fourth hotel in Manhattan, Four Points New York Downtown offers 261 spacious guest rooms, 2,000 square feet of market-leading meeting facilities and full-service dining at The Ketch Brewhouse. Amenities include a state-of-the-art 24-hour fitness center, a business center, fast and free Wi-Fi throughout the hotel and the brand’s iconic Best Brews and BBQ™, including refreshing local beers and seasonal BBQ-style appetizers at the hotel’s rooftop lounge – the perfect spot to relax with friends and colleagues after a day of meetings or sightseeing. Conveniently situated at 6 Platt Street at the heart of New York City’s world-famous Financial District, the hotel is a short walk from Wall Street, the New York Stock Exchange, Battery Park and the Brooklyn Bridge.


Aloft Syracuse Inner Harbor – June 1, 2016

Aloft Syracuse Inner Harbor will debut within the redeveloped Inner Harbor – a 30-acre waterfront property including educational facilities and several mixed-use complexes with office, retail and residential components. Aloft Syracuse Inner Harbor will also be a short stroll to Destiny USA – a major shopping and entertainment complex – and convenient to NBT Bank Stadium, Syracuse University, SUNY Upstate Medical University and several leading hospitals. In addition to 132 guestrooms, Aloft Syracuse Inner Harbor will offer the Aloft brand’s signature W XYZ® bar, a Splash pool, a 24-hour fitness center and 690 square feet of flexible meeting space, ideal for both business meetings and social gatherings. Fast and free WiFi is available throughout the hotel. It will be joined by Element Syracuse Inner Harbor in 2018.


Four Points Manhattan Hudson Yards – September 1, 2016

Located at 444 10th Avenue, Four Points Hudson Yards will be located in Manhattan’s redeveloped Hudson Yards district on the far West side. The new Four Points will feature 150 guest rooms, 500 square feet of flexible meeting space, a fully equipped fitness center, a business center, fast and free Wi-Fi throughout the property and a selection of craft and imported brews as part of the brand’s signature Best Brews program. Close to numerous corporate offices, the hotel is also within close proximity of top New York City attractions including Empire State Building, Carnegie Hall, the Statue of Liberty and Ellis Island.


Aloft Long Island City – December, 2016

Just across the East River from Manhattan and easily accessible from both LaGuardia Airport (LGA) and John F. Kennedy International Airport (JFK), Aloft Long Island City will be within close proximity of art galleries, shops and restaurants and a subway ride to all of the city’s top attractions such as Times Square, Empire State Building and Metropolitan Museum of Art. Offering 176 rooms and 1,000 square feet of flexible meeting space, the hotel will appeal to both business and leisure travelers with its leading-edge design, accessible technologies, fast and free WiFi throughout the hotel, and signature brand amenities such as re:fuel by Aloft and W XYZ® bar.


Aloft New York LaGuardia Airport – February, 2017

Located directly across from LaGuardia Airport (LGA), this new Aloft is adjacent to Grand Central Parkway and the Brooklyn-Queens Expressway (I-278) and within close proximity to both Long Island and Manhattan. Nearby attractions include The USTA National Tennis Center, Citi Field (home of the Ney York Mets) and Yankee Stadium. Aloft New York LaGuardia Airport will undergo a gut renovation and repositioning project prior to opening and will offer 135 fully renovated guest rooms, approximately 1,000 square feet of flexible meeting space, re:fuel by Aloft – a one-stop grab & go food and beverage area, and W XYZ® bar, featuring local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming. Additionally, fast and free WiFi is available throughout the hotel.


Aloft New York Midtown – December, 2017

Boasting 360-degree views of midtown Manhattan, the 27-story Aloft New York Midtown will feature 176 spacious loft-style rooms, a tech-forward mindset, innovative brand programming and easy access to the city’s top attractions. The new Aloft will boast a prime location on 38th Street just off 5th Avenue, walking distance to Bryant Park, Rockefeller Center, the Empire State Building, the Times Square Broadway Theater District, Madison Square Garden, and Lord & Taylor’s flagship store. The hotel will feature live music by emerging artists at W XYZ® bar, 1,000 square feet of flexible meeting space, a re:fuel at Aloft, fast and free WiFi throughout the hotel, and a 24-hour fitness center.


Four Points Flushing – April, 2018

Just ten minutes from LaGuardia Airport (LGA), Four Points Flushing will feature 178 guest rooms, 1,585 of state-of-the-art meeting space, full-service dining and all the brand’s signature amenities and services such as a 24-hour fitness center, a business center and fast and free Wi-Fi throughout the hotel. After a day of sight-seeing or meetings, guests can unwind with friends and colleagues at the hotel’s lounge, where they can enjoy the brand’s iconic Best Brews and BBQ™, including refreshing local beers and seasonal BBQ-style appetizers. Located just minutes from LaGuardia Airport and eight miles from midtown Manhattan, Four Points Flushing will be close to the New York Hall of Science, the American Museum of Moving Image and Flushing Botanical Gardens. The hotel will also offer proximity to Arthur Ashe Stadium, the Bronx Zoo, Midtown Manhattan, Times Square and the Broadway Theater District.


Element Syracuse Inner Harbor – May, 2018

The 123-room Element Syracuse Inner Harbor will be part of a massive waterfront redevelopment project along the former Barge Canal. Located adjacent to Aloft Syracuse Inner Harbor, set to open in 2016, the new Element will be a short walk to Destiny USA Center – a major shopping and entertainment destination with more than 1.3 million square feet of outlets, restaurants and retail stores. Guests will enjoy easy access to nearby attractions including Armory Square, the Everson Museum of Art and the Rubenstein Museum of Science and Technology. Just over one mile from downtown Syracuse, the hotel is approximately two miles from both Syracuse University and SUNY Upstate Medical University.


Element Spring Valley – September, 2018

Element Spring Valley will boast a prime location in the Spring Valley Marketplace, a shopping center with more than 25 shops and restaurants. Easily accessible from I-87, I-287 and the Garden State Parkway, the new Element will feature 87 rooms, 500 square feet of meeting space and all the brand’s signature services and amenities including complimentary bikes to borrow, the Element Rise breakfast and Relax evening reception. Fast and free WiFi is available throughout the hotel. Nearby attractions include the Palisades Mall, the Shops at Nanuet, the campuses of several colleges and universities, and numerous businesses including Pfizer Corporation.


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