Published on : Tuesday, June 14, 2016
Starwood Preferred Guest (SPG®), the award-winning loyalty programme from Starwood Hotels & Resorts Worldwide, Inc. and Club ITC, a distinctive loyalty rewards programme by ITC Limited, announced one of the richest reward collaborations in India. Under this joint initiative, Club ITC members who are SPG members or enroll in the SPG® programme will be able to transfer their Club ITC Green Points to Starpoints®, with a limit of 30,000 Starpoints® annually. This will enable them to enjoy exclusive access to experiential holidays at over 1300 Starwood Hotels & Resorts worldwide. On the other hand, Starwood Preferred Guest (SPG®) members residing in India will enjoy new redemption options including Wills Lifestyle and ITC Hotels dining certificates.
Commenting on the partnership, Dipak Haksar, Chief Executive, ITC Hotels & WelcomHotels said, “We are delighted to strengthen our partnership with Starwood Hotels & Resorts in India through the Club ITC & SPG collaboration. This partnership will strengthen both programme propositions and deliver added benefits to our loyal guests. Members can now redeem their points for free nights across Starwood hotels worldwide and for curated experiences spanning holidays and fine dining at ITC Hotels & Wills Lifestyle fashion merchandise. In a meeting of two acclaimed and award-winning loyalty brands, this partnership will be one of the elite reward programme for India and enhance consumer experience.”
“The alliance of SPG® and Club ITC will open an unparalleled access to a world of new possibilities,” said Dilip Puri Managing Director India and Regional Vice President South Asia, Starwood Hotels and Resorts. “This combined initiative will offer an array of privileges to our respective loyalty members. Starwood Hotels & Resorts is constantly striving to create new platforms offering a variety in not only our brands but also to achieve Loyalty beyond Reason.”
“We are delighted to announce this first-of-its-kind reward partnership between SPG® and Club ITC,” said Irene Lin, Vice President, Distribution, Loyalty & Partnerships at Starwood Hotels & Resorts, Asia Pacific. “This provides an opportunity to our existing members in India to experience benefits of loyalty that reflect their passions and lifestyles. The partnership allows our members in India to enjoy the grandeur of ITC Hotels’ Dining experiences with Club ITC through their award winning restaurants such as Bukhara and exclusive Wills Lifestyle fashion merchandise. This will reward the growing member base of both loyalty programmes with greater privileges.”
This partnership comes on the heels of the recent announcement by ITC Limited and Starwood Hotels & Resorts to extend their long standing partnership for 12 ITC hotels under The Luxury Collection and Sheraton brands in India. Further, both companies also announced the opening of three new ITC hotels under The Luxury Collection brand in India. The addition of the ITC Kohinoor in Hyderabad, ITC Narmada in Ahmedabad and ITC Royal Bengal in Kolkata will expand the ITC Luxury Collection footprint in India and enrich the overall proposition, over the next 4 years.
With a growing guest loyalty base and expanding presence, ITC & Starwood Hotels & Resorts are focused on providing benefits and offers tailored to appeal and engage with the Indian traveller. This partnership will enhance the travel experience for both SPG® and Club ITC members providing exclusive benefits each time they stay in Starwood Hotels worldwide or avail the new redemption options brought on exclusively by Club ITC.