State Government of Kerala to plan for Responsible Tourism

Published on : Monday, August 21, 2017

Kerala Tourism is now gearing up to introduce the responsible tourism across the state.


This project- Responsible Tourism Mission was pitched in the month of July and the state government gave the administrative sanction to steer up the Responsible Tourism Mission (RTM).



Responsible Tourism Mission in Kerala will consist of Responsible Tourism (RT) ethnic food fest, RT art and cultural forum and the tourism resource mapping.


The key point of Responsible Tourism Mission will be the improvement of community-level tourism activities and tourism-trade-community level linkages.



Under the mission of Responsible Tourism Mission, the state government is planning for the conduction of the workshops from LSGs and other stake holders along with the training programmes and the capacity building.



According the Tourism board of Kerala, the mission will prosper with a sufficient training to various stakeholders like community members, local bodies, government agencies, non-governmental organisations and others.



These training will be more effective and result-oriented. There are other major initiatives to be taken under Responsible Tourism Mission, which include the introduction of new tourism packages and programmes like Village Life Experience Package, RT International Conference and Summit and Kerala RT Network.



Responsible Tourism Mission will come up with the major tourism projects like Clean Vembanad Initiative, Waste-Free Ashtamudi Programme and PEPPER (People’s Participation for Participatory Planning and Empowerment through RT).



Earlier, the Tourism Directorate of Kerala had found several variances in the way the Responsible Tourism initiative was operating in the state.



Earlier Responsible Tourism was limited to eight tourist destinations in Kerala. It was a tourism project based by the Kerala Institute of Tourism and Travel Studies.


Kerala first introduced Responsible Tourism in the year 2007. At that time, the Responsible Tourism Project was limited to only eight tourist destinations like Kumarakom, Thekkady, Kovalam, Vythiri, Kumbalangi, Ambalavayal, Bekal and Muziris.




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