STB introduces global incentive program to enhance MICE tourism

Published on : Friday, September 13, 2019

Today, the In Singapore Incentives & Rewards (INSPIRE), an incentive programme was introduced. It was initiated by the Singapore Tourism Board to draw possible visitors from the global Meetings, Incentives, Conventions and Exhibitions (MICE) sector. In joint venture with 29 local Singapore businesses, global INSPIRE provides a selection of about 60 complimentary experiences that qualified MICE groups visiting Singapore can enjoy.


The worldwide launch of INSPIRE follows a powerful performance of BTMICE visitors to Singapore. Last year, Singapore greeted about 2.9 million BTMICE visitors, a growth of 12.1 per cent from the year before. Tourism receipt increased 7.2% to reach S$4.68 billion in 2018, compared to the same period in 2017.


To quote Ms. Melissa Ow, Deputy Chief Executive, Singapore Tourism Board said, “We are delighted to launch the global INSPIRE programme on the back of our stellar results for BTMICE visitors to Singapore in 2018. Building on the positive reception received for the previous INSPIRE programme that was offered to corporate groups in Southeast Asia and specific regions, the new global INSPIRE includes markets such as the Americas, North Asia, Oceania and more.”


“Together with local businesses in Singapore, STB has curated a selection of group experiences from dining to social networking, from attractions to thematic tours, as well as unforgettable team building experiences, all tailored with the MICE visitors’ profile in mind. These incentives have been designed to complement groups’ itineraries and provide exclusive experiences that showcase the best of what Singapore has to offer.”
Global INSPIRE is all set to engage and improve MICE meetings experience.
As per American Express 2019 Global Meetings and Events Forecast Report, getting participants engaged is considered the prime thing to achieve an optimal meetings outcome. Planners are interested to find out beyond the smooth execution of a meeting and are considering on unique locations, interaction and networking, content and technology, to best engage participants.


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