Published on : Tuesday, January 14, 2020
New plans and proposals to help MICE and cruise groups from India, forthcoming attractions to invite the niche segments associated with Indian weddings and school groups formed massive volume of the messaging conveyed by the Singapore Tourism Board (STB) at its taking part in SATTE Delhi 2020, as it sought to maintain its commitment in travel trade outreach in the marketplace.
STB during the tradeshow had developed a Singapore: Passion Made Possible pavilion. It is here where it made a presentation on its schemes for MICE and Cruise to collaborate with tourism in exploiting growth opportunities, along with newest and forthcoming developments in the tourism landscape of Singapore like expansion plans for Marina Bay Sands and Resorts World, redevelopment of Sentosa together with Pulau Brani as part of a landmark Master Plan, and the Mandai eco-tourism hub.
The theme Growing Connections, Achieving Together was taken on to highlight the commitment of the tourism bureau to intensify the current partnerships with Indian tourism stakeholders and nurturing new ones.
For the India market in 2020, two new focus areas were revealed – placing Singapore as an international wedding destination and re-establishing the attractiveness of the destination for Overseas School Trips.
The team was led by G B Srithar, STB’s regional director, India, Middle East & South Asia; Raymond Lim, area director, India & South Asia – New Delhi; and Lim Si Ting, area director, India & South Asia – Mumbai.
At the time of speaking about the efforts of STB in showcasing Singapore as a destination of choice among Indian tourists, Srithar said: “India is the third most important visitor arrival source market for Singapore, and we have been steadfastly engaging travellers through the travel trade, media partnerships and various marketing initiatives.”
“Through our recently-held roadshow in Chennai and participation at SATTE Delhi 2020, we seek to renew our ties with the travel trade, entrench existing partnerships and forge new ones through creative promotions, and in the process, ensuring meaningful results for both our Singapore stakeholders and the local travel trade.”
In 2018, Singapore welcomed 1.44 million visitors from India alone, making it the third-largest visitor arrivals source market for Singapore. As of end-October 2019, Singapore has received 1.19 million visitors from India.
Tags: Singapore Tourism Board