STB signs agreement with JTB to entice Japanese travellers to Singapore

Published on : Thursday, February 23, 2017

Tourism Board of SingaporeThe Singapore Tourism Board (‘STB’) and JTB Corp. (‘JTB’), the largest travel agency in Japan, have signed a Memorandum of Understanding (MOU) to promote Singapore as a key destination for 2017 to Japanese travellers. This is the first MOU between the two organisations.


Under the MOU, STB and JTB will collaborate in product development marketing, sales, and public relations to support the promotion of Singapore as an attractive leisure and business destination in Japan.


Singapore Tourism Board Chief Executive Lionel Yeo said, “This is the first MOU that is committed by STB with a commercial tour agency in Japan and marks a significant milestone in promoting Singapore in this important market. JTB is a highly trusted household brand in Japan, providing high-quality tour packages and services to Japanese consumers and corporates. Through this MOU, Japanese travellers can look forward to brand new travel experiences and promotions tailored to suit their needs.”


Hiroyuki Takahashi, President & CEO of JTB Corp. said, “With the signing of this MOU, STB and JTB will work together to highlight the charms of Singapore, develop new products and discover new value. We hope to stimulate interest even among travellers who had not considered Singapore as a destination, so as to create a new travel demand, and revive interest in overseas travel.”


STB and JTB had previously collaborated on commemorative tours and promotions to mark the 50th anniversary of Singapore’s independence and to celebrate 50 years of Japan–Singapore diplomatic relations in 2015 and 2016 respectively. The collaboration during those two years culminated in JTB designating Singapore as its key focus destination to promote in 2017, making Singapore the first country in Asia to receive such emphasis.


As a start to the collaboration, STB and JTB will be jointly developing and promoting new travel packages targeting different consumer segments in the Japanese market including first-time travellers. For example, JTB customers will be able to enjoy an exclusive, customised night tour of Singapore on board an open-top bus.


STB and JTB hope to further raise the profile of Singapore in Japan and attract 90,000 Japanese visitors through this year-long campaign spanning from April 2017 to March 2018.

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 07 thehotelshowsaudiarabia 2019
  • 07 WTM Africa 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 12 kitf 2019
  • 12 Routes Europe 2019
  • 13 Food Hospitality2019
  • 14 SWTF 2019
  • 15 PATA 2019
  • 17 AITF 18
  • 17 getglobal 19
  • 17 itehk 19
  • 18 UITT 2019
  • 30 PATA


    1. ibtm ARABIA

      March 25 - March 27
    2. Medical Travel & Wellness Conference 2019

      March 26 - March 28
    3. Deluxe Travel Market Ukraine

      March 26
    4. UITT 2019

      March 27 - March 29
    5. Deluxe Travel Market Kazakhstan

      March 29
Get our toolbar!
Review on